Mango reduces water consumption in jeans production by nearly 4 million litres

Spanish fashion company Mango has introduced new techniques in the
production of its SS19 season jeans which have cut down water consumption
by up to 10 litres per garment.

After analysing its water consumption, the company detected that cotton
production and finishing processes accounted for 90 percent of water
consumption. In a bid to reduce its water footprint, Mango teamed up with
experts in the field to develop two initiatives. The consumption of water,
energy and chemicals has been reduced through the introduction of ECOWASH
technology, by the company Jeanologia. The consumption of water and chemicals
has also been reduced through the
incorporation of the Better Cotton Initiative (BCI) in garments, which
encourages the use of sustainable cotton farming techniques, while
additionally guaranteeing workers’ health and safety.

The company has introduced the new techniques in the production of its
SS19 season jeans and managed to reduce water consumption by up to 10
litres per garment, while for models such as Boy and Straight, water
consumption has been decreased by up to 16.5 litres. The company now says
38 percent of its SS19 jeans collection has sustainable characteristics and
this figure is expected to increase to over 50 percent for the coming
season.

Mango also announced the launch of its Committed 2019 collection, a capsule
first introduced by the brand in 2017 made up of a selection of “environmentally-committed”
designs using recycled fabrics and sustainable fibres such as BCI certified cotton,
Greencel, and Tencel Lyocell.

The company said in a release: “The desire to continue creating aware
fashion has prompted Mango to endorse its pledge to increasing the
proportion of sustainable fibres and to set the target of a 50 percent
sustainable use of cotton by 2022.

Photo credit: Mango, Facebook

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