Companies Are Cashing In On People’s Fear Of Dying To Sell Them Bottled Water

The fear of dying drives people to buy bottled water, despite knowing that it may not be good for them or the planet, scientists say. The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy and consume particular products.

Reuters

“Bottled water advertisements play on our greatest fears in two important ways,” said Stephanie Cote, who conducted the research as a graduate student at the University of Waterloo in Canada.